While working in New York City, founder Tony Musso noticed his female friends and colleagues would often commute in flats and change into heels at the office. After seeing a coworker change shoes in the lobby before a meeting, he thought there had to be a better way to make heels. With a family history in shoemaking, he was inspired to create a better footwear option: one that could take women seamlessly through life, comfortable without sacrificing the style and attitude of a high heel.
Naive but determined to get to his arms around the challenge: he began speaking with experts in biomechanics, the scientific study of movement—how muscles, bones, and the nervous system interact to help us move. Studying the work of experts in the field, he recognized that high heel design could evolve by bringing together biomechanics research and artisanal shoemaking.
Armed with conviction that he was onto something, Musso turned to his friend, NYC-based designer Hannah Spinelli, a former classmate he’d met a decade earlier studying patternmaking and shoe construction at leading shoe academy Arsutoria. Spinelli had spent over 15 years working as a designer at America’s top fashion houses. She joined the core team of shoemakers and researchers, bringing a discerning eye and refined design sensibility to the team.