A team of designers, shoemakers and engineers came together to create a new trajectory for footwear.
Inez began with the relentless pursuit of two individuals: Tony Musso and Hannah Spinelli. Tony is the son of a shoeman and has generations of Spanish shoemaking in his blood; Hannah is a born creative who spent over fifteen years working as a designer at America’s top fashion houses. The two first met in 2003 while studying patternmaking and shoe construction at leading shoe academy Arsutoria. Over a decade later in New York City, they were inspired to create a better footwear option: one that could take women seamlessly through life, comfortable without sacrificing the style and attitude of a high heel.
While Hannah set out to envision and design a collection of modern heels for the style-conscious, Tony focused on researching what drives comfort in footwear. He started speaking with experts in biomechanics, the scientific study of movement—how muscles, bones, and the nervous system interact to help us move. His research led him to world-renowned biomechanics professor Benno Nigg at the University of Calgary, who had consulted for Adidas’s R&D division for 35 years. Working with Nigg, Tony realized that high heel design could evolve by bringing together biomechanics research and Spanish shoemaking expertise.
Armed with the conviction that he was onto something, Tony brought his research to the family business and their factory in Spain. Hannah and chief technical engineer Moreno Carrai designed a new shoe architecture from the ground up, specifically made to house a custom-designed insole while preserving a beautiful silhouette. They were joined by expert shoemaker Vicente Sanchez and product development manager Vicky Martinez, who brought the first prototypes through the development process—including over 200 iterations—in which each shoe was adjusted and shaped to the millimeter. Prototypes were wear-tested in several stages by over 50 women, in partnership with research labs in Spain and a team in New York. The result? A high heel that makes no sacrifices in aesthetics, construction, or quality, transforming our expectations surrounding women’s shoes.